Who is this global music superstar Maluma guy that everyone keeps talking about?! Asked absolutely no one ever about international megastar and total heartthrob @MALUMA! You’ve probably heard his music on the radio or at your favorite nightclub where they play the top Latin pop hits and reggaeton beats that get you dancing the night away. Not going to lie, but we suddenly forget we have a pair of left feet when we hear tu me partiste el corazooón, ¡Ay mi corazón!


And if you’ve ever been on social media or have driven around the Rio Grande Valley, Laredo and El Paso highways, you’ve probably also seen him as @michelobULTRA’s brand ambassador for the #RitmoULTRA and Va Con Nuestro Ritmo advertising campaign.

Alright, alright, we get it, you’re also a super fan if you’re here reading about our obsession with Maluma—let’s get to the sweet part.


If you’re a resident of the Rio Grande Valley, Laredo and El Paso, and at least 21 years of age or older, the Michelob ULTRA team wants to send you and one lucky friend to the local Maluma concert in your area in September! Well, of course you have to work for them—they aren’t just handing them out like a free keychain.


Maluma will be on his 11:11 World Tour on September 19th at the Sames Auto Arena in Laredo; September 22nd at the Don Haskins Center at UTEP in El Paso; and September 26th at the Bert Ogden Arena in Edinburg—part of the McAllen Metropolitan Area—in the Rio Grande Valley.


What you need to do is simple and straightforward; but you must, must, must get creative in order to increase your chances of winning. Do you know what people are willing to do for a Klondike Bar!? Imagine what they’ll do for Maluma tickets.

1) Upload a video of yourself dancing—preferably to the rhythm of your favorite Maluma song—to Facebook, Twitter or Instagram

2) On the post settings, make sure the video is set to public

3) Tag the official @michelobULTRA page and use the hashtag #RitmoULTRAMcAllen, or #RitmoULTRALaredo, or #RitmoULTRAElPaso. No, you can’t use all three!

That’s pretty much the gist of it. The chosen participant will be asked to verify their age and residence before being announced as the official grand prize winner of two concert tickets to the local Maluma 11:11 World Tour. No purchase is necessary to qualify for this contest.


Oh! And your deadline is Sunday, September 8, 2019 exactly at 11:59 p.m. your time. Once the clock strikes midnight, you’re totally Cinderella and your video will not be considered for the contest.


As usual, be sure to follow our L&F Distributors social media pages for up-to-date info on the Show Us Your Rhythm Sweepstakes and send us a direct message if you have any questions about this program.

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El Paso

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Have fun and may the reggaeton gods bless you with some sick dance moves! #MalumaBaby